My Money Tree
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
How to manage quality up, and risk down. This invaluable guide to project planning and strategic decision making for software developers presents practical and realistic planning techniques to increase chances of a project delivering to time and budget. Offering clear explanations and real-world experiences, the key components of technical management are laid out as templates and checklists to assist managers with their project development. With thirty years of experience in software development, Martyn Ould provides:<br> <br> * Proven strategies for a disciplined approach to project planning<br> <br> * Steps to take in risks and uncertainties in the project<br> <br> * Reliable methods for reducing risks to an acceptable level<br> <br> * A quality planning process that is rooted in the technical requirements of the system<br> <br> * Insight into monitoring and measuring project progress<br> <br> * Real-world experience through case studies and examples
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My Money Tree