This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes.
This is both a how to book and a motivational book to help people create a household (personal) budget. It explains who should create a household budget, the benefits that can be derived from the process, and dispels the myths that it might be too restrictive or complicated. Personal budgeting is not a complex process. This book will steer you in the right direction, and walk through the steps to get you on your way. It provides solid examples, and demonstrates a simple methodology for setting up such a budget. It presents a clear and easy to understand process of developing a simple budget, and then optionally growing into a more sophisticated model with cash flow forecasting.
The 21-Day Budgeting Challenge, the fourth book in the 21-Day Challenge series! Are you tired of having your money seemingly disappear from your pocket? Of fighting debt? Of having the feeling that no matter how much you work, you'll never have enough money to buy what you really want? Are you ready to take action, to take responsibility over your earnings & expenses with a simple, yet smart and efficient budget plan and finally accomplish your financial goals? Maybe you're thinking that the only thing worse than budgeting is reading a book about budgeting. And you may be right. But with this book, my hope is that I can change your mind. My hope is that by following this challenge, you will feel more in control of your spending habits, have clearer and more meaningful financial goals and, most importantly, have a little fun while doing it! In this book, we'll look at ways to uncover your own personal psychology behind money, as well as practical methods to make and reach finance goals. From saving pennies here and there by cutting out mindless spending to rethinking your approach to saving entirely, we'll tackle your money issues the simple way: day by day. We'll consider realistic ways to save money, but also look in depth at what it really means to live a minimalist life and what the true value of the items in our lives actually is. The 21-Day Budgeting Challenge will help you to: Identify your "money personality" Set up a realistic budget that works for you Get out of debt Understand minimalism and how it compares to consumerism Incorporate practical and fun tips to save money you might not have thought of before ..and much more inside! Learn how to set up a budget and make the most of your money TODAY. Are you ready to take the challenge?
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