With this book, you can master the: crucial steps of key account planning; keys to analysing customer relationships; special techniques of bonding mechanisms; latest technologies for competitive strategic development; and new developments in CRM systems. Industrial, consumer products and services companies all face different challenges, and this report addresses them all. Each chapter looks at one part of the planning process, explaining the methodology, planning techniques and structures, with examples, formats and checklists to help you implement the key account planning process. It helps the reader - learn how to analyse the threats and take advantage of the opportunities emerging from key new markets such as India and China; and, learn how to deliver additional value to justify price differentials. This fully up to date report also: arms you, in an uncertain world, with the latest techniques for contingency planning and testing; explores the effective steering of customer relationships, use of CRM systems and the more practical issues associated with the planning process and key account plans; and, provides valuable additional material and examples reflecting the latest changes affecting world markets. This is very much a 'how to' Report. After reading those parts that are relevant to your business, you will be able to compile a plan that will work within your particular organization for you, a powerful customer plan that you can implement immediately. There are charts, checklists and diagrams throughout.
NEW REVISED AND EXPANDED COLOUR EDITION Interpretive Master Planning - "a classic work by an author who does interpretive planning every day" - sharesan unrivalledwealth of experience and practical adviceon how to plan and design interpretive facilities and services. Equally relevant to museums, visitor centres, and historic or natural history sites, John Veverka's lively text uses stories, case histories and interactive examples to illustrate every aspect of the interpretive process: from how to decide exactly what to interpret, and how best to do it, through to effective planning, implementation, marketing - and very much more. The most comprehensive reference book on the subject, Interpretive Master Planning focuses firmly on visitors and their experience. Richly illustrated in colour, its 40 chapters and almost 600 pages are an invaluable resource for designing interpretation that really works. In addition to the authoritative text, many time-saving checklists, forms and worksheets are included and designed to be freely reproduced."
Making Use of Deleuze in Planning translates and re-creates some of Gilles Deleuze's most abstract philosophical concepts to form a new, practicable planning assessment tool. It shows what his philosophy can do for planning theory as well as planning assessment practice and, in doing so, sets out a pragmatic approach to Deleuzian studies: one that helps form bridges between ontological problems and the problems found in professional practice. It also breaks new ground in assessment methodology by challenging the essentialist ideas underpinning assessment methods like BREEAM and setting out and testing a new form of non-essentialist assessment named SIAM. The book argues that Deleuze's philosophy can be made useful to planning as long as one is prepared to adapt and re-create his key ontological concepts to respond to the specific demands of the field.
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